Key Takeaways
- Dry January means skipping alcohol for the month of January.
- Participation is rising fast: NCSolutions found 30% of Americans took part in 2025, up 36%.
- The key to success is having non-alcoholic drinks you genuinely enjoy.
- Uchie is a non-alcoholic sparkling kava seltzer built for the swap.
Written by Maya Ellison, Uchie Editorial. Last updated July 17, 2026.
What is Dry January?
Dry January is a popular reset where people skip alcohol for the whole month. It has become a mainstream tradition: according to NCSolutions, a Circana company, 30% of Americans said they were taking part in 2025, a 36% increase from the prior year, and 49% planned to drink less overall.
The appeal is a clean start to the year, and a low-pressure way to notice how alcohol fits into your life.
How do you stick with Dry January?
The single biggest factor is having drinks you actually want to reach for. Stock the fridge before January 1, have a go-to order for when you are out, and treat social events as a chance to try something new rather than a test of willpower.
A cold can of Uchie makes the swap easy: it looks and feels like a real drink and has a relaxed, social character, so you are not standing around with a glass of water.
What should you drink during Dry January?
Look for non-alcoholic options that are low in sugar and genuinely enjoyable, kava seltzers, functional sparklers, and zero-proof takes on the classics. Variety helps you stay interested all month.
Uchie fits neatly here: Peach Mango has zero added sugar at 40 calories, and Yuzu Lemonade keeps sugar low. Both give you a clear-headed way to unwind without the alcohol.
What comes after Dry January?
Many people carry the habit forward, drinking less year-round or keeping a few dry nights each week. The summer sequel, Dry July and Sober Summer, is another natural checkpoint.
However you continue, keeping a non-alcoholic option you love on hand is what makes it sustainable. For adults 18+.
Sources
- NCSolutions (a Circana company) — Dry January consumer survey, press release Jan 21, 2025 (1,131 U.S. adults 21+).